Our Founder
Parul Kaul Green
Distinguished global executive, economist, and strategic advisor. Two decades at the forefront of financial services transformation.

Parul Kaul Green
Founder & Chief Strategist · Eudaimon Consulting
Biography
Parul Kaul Green is a distinguished global executive and economist with over two decades of experience in financial services. She has spent her career at the intersection of digital innovation, strategic transformation, and corporate development — helping major global insurers and financial services companies navigate some of the most complex challenges in the industry.
Her most recent executive role was as Chief Digital Strategy Officer at Liberty Mutual, where she was part of the global senior leadership team responsible for shaping the company's digital transformation agenda. Prior to Liberty Mutual, she held a position as Member of the Executive Committee at AXA XL, and has held senior leadership roles at Aviva.
Across these roles, Parul has led digital transformation programmes, driven innovation strategies, built technology partnerships, and delivered M&A transactions that created substantial value — including $100 million in digital revenue, $1.5 billion pipelines, and £20 million in top-line growth through strategic acquisitions.
Recognised as one of the Top 10 Powerful Women in Insurtech and Fintech in Europe and a member of the global 100 Women in Fintech list, Parul brings a rare combination of commercial credibility, strategic depth, and digital expertise to every engagement.
She is the co-author of The AI Book, and a frequent speaker on digital transformation, AI strategy, and responsible innovation in financial services.
Parul founded Eudaimon Consulting to bring this depth of senior expertise directly to organisations navigating their most critical strategic moments — without the overhead of a large consulting firm, and with the personal commitment of someone who has sat in the seat of the leaders she serves.
Co-Author
The AI Book
Contributing author to the landmark publication on artificial intelligence in financial services.
Recognition
Top 10 Powerful Women in Insurtech & Fintech in Europe
Member — Global 100 Women in Fintech
Co-author — The AI Book
Distinguished Global Executive & Economist
20+ Years Financial Services Experience
Career
Senior leadership across global insurers
Liberty Mutual Insurance
Chief Digital Strategy Officer
Led digital transformation strategy for one of the world's largest insurers, shaping the company's AI and digital operating model.
AXA XL
Member ExCom
Part of the executive committee at AXA XL, driving digital capability development and innovation across the global portfolio.
Aviva
Senior Leadership
Senior strategic role at Aviva, contributing to corporate strategy and digital transformation initiatives.
Areas of Expertise
Deep domain mastery
Work with a truly senior advisor.
Bring Parul's two decades of financial services expertise directly into your organisation.
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