Strategy for a Digital & AI-Native Financial Future.
We help financial services companies navigate digital transformation, build AI-powered operating models, and execute strategic acquisitions — with senior expertise at every step.
20+
Years Experience
$1.5B+
Pipeline Created
4
Service Pillars
Parul Kaul Green
Founder · Chief Strategist
What We Do
Four core capabilities
Digital Transformation
Reimagine your operating model for the digital and AI-native era. From capability assessment to full transformation roadmaps.
AI Strategy
Identify, prioritise and implement AI opportunities that create lasting competitive advantage in financial services.
M&A Advisory
Strategic acquisition support — from target identification and rationale development to negotiation and integration.
Corporate Strategy
Three to five year strategies tailored to your market, competitors, and ambition — built for execution.
Why Eudaimon
Not your typical consultancy.
We combine the senior expertise of a major firm with the agility and focus of a boutique. Every engagement is personal, customised, and built to last.
01
Boutique Senior Expertise
Every engagement is led by a senior practitioner with two decades of financial services experience. No juniors, no hand-offs.
02
Deep Financial Services Focus
We work exclusively with insurers, investment managers, and financial services firms — we speak your language.
03
AI-Enabled Strategy
We embed AI thinking into every strategic recommendation. Not as an afterthought — as a core lens.
04
Built for Execution
Our strategies come with actionable roadmaps. We don't just advise — we build the foundations for delivery.
Proven Impact
Results that speak.
$100M digital revenue generated
International specialty re/insurance company — digital distribution strategy from 40+ pilots to scalable execution.
£20M top-line growth via acquisition
UK health insurer expanded into eldercare adjacency, launching a new healthcare ecosystem strategy.
$100M profitability improvement
Large commercial insurer reversed loss-making trajectory with a focused 3-year restructuring roadmap.
Our Founder
Two decades shaping financial services strategy.
Parul Kaul Green brings unmatched senior experience from Liberty Mutual, AXA XL, and Aviva — now channelled into bespoke advisory for ambitious financial services companies.
Start the Conversation
Build the future of your organisation.
Whether you're navigating a complex transformation, exploring acquisitions, or building your AI strategy — we'd love to help.